Advertising is a key instrument in getting your business or brand in front of your target audience. Make sure they think of you first at the decision point of purchase. Online advertising has witnessed a surge in recent times, with big corporations, micro, and macro businesses tapping into the world of digital to advertise and gain maximum visibility online while also sharing their brand story to their customers.
Digital advertising has come to stay and itâs evolving in many ways. There are a few things to take into consideration when you decide to go digital with your Ads; know that you are reaching a wider audience and market than traditional advertising, and your strategy needs to be clearly defined. For digital marketers, an ad going viral is like Christmas come early, this is because when an advert goes viral online, it shows that people are talking about your brand and consumer engagement increases exponentially, which in turn has positive effects on sales. For the digital marketer, emotion is a crucial element when advertising online. When youâre able to connect with your customers on a psychological and emotional level, know that half of your work is done. So, what do you need to make your online advertising stand out and perform optimally?
In RDM we manage quite a number of brands and influencer marketing has helped us in achieving our clientâs goals and objectives. In one of our campaigns for an Insurance company (Compare Insurance), a leading financial expert was contracted as an influencer to help push the brand on social media. A video was shot where he talked about compare insurance being his preferred insurance company, and of course, his followers on social and other financial/insurance followers were the target; the result of the campaign was very positive in terms of conversions.
Another case study is Milo, the target audience here are mothers. So we engaged the services of celebrity mothers who have children between the ages of 7- 9, to talk to their followers on social media about the benefits of the new Milo ready to drink pack. They made series of posts on different platforms, the engagement was great and the campaign was a success.
There are loads of online adverts in the digital space, how can you rise above the noise and make yours stand out? We can help you achieve that.Go Back